Advanced Typography: Task 3 /Type Exploration and Application
23/6/25 - 13/7/25 Week 9—Week 12
ZHOU YUTONG / 0378676
GCD61004 / Advanced Typography / Bachelor of Design (Honours) in Creative Media
Task 3 Type Exploration and Application
TABLE OF CONTENT
INSTRUCTIONS
- A-Z; Numerals; Punctuation
- Link to your .ttf font.
- 5 font presentations (1024 x 1024 px, 300ppi)
- 5 font applications (1024 x 1024 px, 300ppi)
Task 3 Type Exploration and Application
The third proposal was made based on my TASK 2, and at the end, I also chose this idea as the final design for my TASK 3.
Therefore the design context and reference for TASK 2 can still be used.
Stylized fonts with brushes on paper
By splicing the strokes, I finished the capital letter display
To prove that I designed the font myself, I will show the font paths.
The same splicing continues to make lowercase letters and numerical punctuation marks.
In the uppercase fonts, there were a few styles that didn't match the others, and the widths of the letters in the lowercase letters weren't very uniform, which I changed at Dr. Vinod's suggestion.
The modification of the capital letter K, for example, is more in keeping with the overall style and more elegant form.
Kerning
According to some templates of tdc69, the font display reference, according to my design concept, the first four I chose a simple and classic design to display my fonts, the last one I use highly saturated colors to create a kind of camouflage 3d effect!
Finalized Font Presentation artworks
Based on my design concept, I draw on the characteristics of calligraphy to create fonts, I gave the concept of “A celebration of the global tradition of handwriting”, so the font application, I chose a number of carriers that can be applied to handwriting fonts.
Finalized Font Applications
Font Tester – World Calligraphy
FEEDBACK
week 12
General feedback:Make posters and presentations as required
Specific feedback:no
week 11
Specific feedback: The professor still suggests that I should make the font size consistent, and says that he doesn't want to repeat this point that the case of letters should be similar in style.
week 10
Specific feedback: My professor suggested that I make the font size consistent.
Week 9
Specific feedback: i chose the third of the three ideas and the professor said i could continue but there would be a lot of work to come but i thought it was interesting so i decided to extend my design
REFLECTION
Throughout the development of the fonts for Task 3, I have been on a quest full of novel experiences. This project was a continuation of the concepts from Task 2, and was initially chosen because of its potential for expansion.
In the initial stages of design, it was necessary to split the four previously developed characters and reorganize their fragments into new letter forms. This modular splicing approach helped to establish a unified visual language, especially for capital letters. However, it also created challenges in maintaining the uniformity of lowercase letters and punctuation.
This assignment has greatly deepened my understanding of type structure, spacing, and the delicate balance between concept and readability. Through feedback, I learned to view type not only as a work of art, but also as a practical tool. Typography has taught me patience.
All in all, this project was a rich exploration of how calligraphic traditions influence modern typography. Through continuous refinement and the guidance of my professors, I developed a complete, coherent typeface that embodies my conceptual intentions and has practical usability.
Future reading
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