TASK 3 Development & Dsign
March 22,2025
22/03/2025 - 08/03/2025(Week 5 - Week 7)
ZHOU YUTONG / 0378676
Design Principles / Bachelor of Design (Honours) in Creative Media
Task 3
Development & Dsign
LISTS
- Lecture
- Task
- Feedback
Lectures
Week 6 :I think we need a full explanation of how the design looks (colours, lines, composition), so there's no need to look up info beforehand and everything is objective.Then we can look at how design elements (like symmetry, contrast, movement) interact and affect the viewer, using lines to guide the eye or colours to highlight the subject.Lastly, there's interpretation: Think about what a work means in relation to its time and what was intended.For example, look at the Art Nouveau style and say how the poster shows artistic freedom and cultural context.
Instructions
Assignment submission requirements:
TASK
Sketch
- Incorporating classic drama into posters
- Based on one of the most iconic staircase dialogue scenes from WEST SIDE STORY, I followed this part of the design of the city silhouette in the selection design, and the poster title followed the tilt design
- I have used colour contrast, with the background being dark and the text using white and light colours, black and red contrasting with yellow and white, so as to intensify the visual impact and highlight the message.
- By setting the theme font very large and placing it at the top, it emphasises the message that the poster is trying to convey, i.e. WEST SIDE STORY, directly directing the viewer's first attention to the title of the play.
- In terms of balance, I left appropriate white space to make the image less crowded and to achieve a balanced image
- In terms of Harmony & Unity, I didn't choose a design that is too complicated, so that I can keep my posters simple in style and keep only the necessary textual information to reach a harmony between content and form.
- As for the Gestalt theory, I used different colours for the director's information, the poster's theme, and the poster's background, so that the audience would see them as separate modules, which would be a good way to differentiate the elements from each other.
- To give the font a Movement feel, I slanted the font and used a step order for the title, which creates a visual flow of lines (209 Words)
Feedback
Week 6
Specific feedback:The advice the gave was professor to make the characters less blurry and not to use handwritten fonts for the titles
General feedback:I realised in my changes that the yellow part of the back could be used as a light, just as the professor wanted for the shadow effect
Week 7
Specific feedback:Sir told me to move that font a little bit to the left overall, and then add a little bit more to the background of the background painting. Then that character is in a rectangular perspective, in terms of perspective, and the character looks a little bit crooked right now, and he asked me to make that perspective a little bit more regular. The background is too simple, add something and stretch the contrast a little bit.
Experience:Before finishing the poster, I watched the classic Broadway show to get a better understanding of its style. There were many official posters, and I collected some of them to try to observe the characteristic parts, and the one I liked the most was the scene of the two people leaning against the fence, so I chose this as the part I wanted to do, and I started to think about how I should design it!
Observation:In the production of the final product, I found an interesting phenomenon, although I tried to avoid using some design principles to express this poster, but the finished product always have their shadow, this should be the principle can not be violated!
Findings:Exploring, understanding, and applying these design principles step by step has deepened my understanding of design, and that the composition of images is not accidental, but supported by scientific theories.
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